Every September, downtown Valparaiso comes alive with the unmistakable scent of freshly popped kernels, live music, laughter, and community pride. The Valparaiso Popcorn Festival, held annually on the first Saturday after Labor Day, is more than just a celebration of food—it’s a tribute to one of the city’s most iconic residents: Orville Redenbacher.
What started in 1979 as “Orville Redenbacher Recognition Day” has become a day-long festival filled with tradition, energy, and unmistakable hometown spirit. From the Popcorn Panic run to the nation’s second-oldest Popcorn Parade, there’s something for everyone—whether you’re admiring popcorn-themed floats or catching a show.
But behind the popcorn, pageantry, and celebration lies a lesser-known story: Orville Redenbacher’s private, professionally planned estate.
A Fortune Popped from a Kernel
Orville Redenbacher wasn’t just a friendly face in a bowtie—he was a food scientist and savvy businessman. After selling his popcorn company for $4 million in 1976 (equivalent to over $23 million today), he continued to appear in commercials, charming millions and keeping his brand front and center.
By the time he passed away in 1995, his estate was worth well over $100 million—more than $200 million in today’s value.
And yet, despite his fame and fortune, his will was never made public. There were no headlines detailing who got what, no legal battles playing out in courtrooms, and no windfall stories in tabloids. Why? Because Orville Redenbacher did what every individual—regardless of wealth—should consider doing: he created a professionally prepared estate plan.
Protecting What Matters—Quietly
You don’t need to have millions in the bank to benefit from a solid estate plan. In fact, maintaining privacy, avoiding probate, and protecting loved ones from public scrutiny or scams are concerns shared by people at all income levels.
Without a trust, your estate becomes public record. That means anyone can see what you owned, who inherited it, and how much they received. It also increases the likelihood of disputes, delays, and confusion during an already emotional time.
By setting up a will, a trust, or other estate planning documents, you gain control over:
Who inherits your property
Who manages your affairs
How and when assets are distributed
What stays private—and what becomes public
Legacy Isn’t Just About Wealth—It’s About Intent
Whether you’re the namesake of a national brand or simply want to ensure your family is cared for, estate planning is how you communicate your wishes—clearly, legally, and compassionately.
At Martz & Lucas, we help individuals and families across Valparaiso and Northwest Indiana create estate plans that reflect their values, protect their loved ones, and preserve their legacy.
Start Your Estate Plan—Your Way
If you’ve ever walked the streets of the Popcorn Festival or simply enjoyed a bag of gourmet popcorn, you’ve been part of a tradition that started with one man’s vision—and was preserved through thoughtful planning.
We’re here to help you do the same.
Contact Martz & Lucas today to schedule a private estate planning consultation. Whether you need a simple will or a full estate strategy, we’ll help you get the right plan in place—professionally and privately.